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                                 Representation of women  in the media   


Stereotype 1  :  Sex object


Text :   Blurred lines music video  ( Robin Thicke /Pharrell )



Silent

No agency 

Used/dominated by men for their  own purposes

Disposable and replaceable

Often undressed /dressed provocatively

Looking to camera/men either blankly or indicating sexual availability                                        



Stereotype 2  :  Housewife/mother

Text : Asda Christmas advert 2012

Own desires secondary to family

Decision maker and organiser  in all  domestic matters

Selfless

Main domestic worker : cooking,cleaning, picking up children, fixing ongoing issues



          

Text  : Music video  :   Dear  Future Husband ( Meghan Trainor)

Text :  Music video : Hard out here (  Lily Allen)

Do these videos successfully subvert or challenge any of these stereotypes?

       

                              
                                               


                         

                                               Text :  Game cover  : Tomb Raider ( 2013)


VIDEO ESSAY    Born sexy yesterday     


The Trinity Syndrome    article


             

                                           Representation of men in the media

Stereotypes and elements :


Masculinity

Sexuality /interest in sex

Competitiveness ( with other men/women)

Domination of women

Body image and physique

Power and independence

Head of family

Incompetence/lack of concern with domestic labour

Sexual attractiveness /concern with sexual attractiveness

Wealth and status


Stereotype 1 : Alpha Male

Blurred lines

      Men's Health  September 2014



Stereotype 2 : Nerd

Video essay :   misogyny in The Big Bang Theory


Stereotype 3 : Lad

WKD advert  " The lads clean "


Stereotype 4 : Failed Domestic male

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